Within the word ‘Wellington’ is a little gem.
A nested expression that belongs to a family of words known as an ‘intensifiers’.
But this intensifier stands apart from it’s crazy cousins.
It’s more understated than ‘extremely’. It’s more affirmative than ‘terribly’.
It’s more nuanced than ‘really’. It's a lot more affable than ‘f*cken’.
‘WELL’ is the coolest, most subtle way to signal big heart, big emotion, big intensity.
Just how us Wellingtonians like it - Chilled on the surface, spirited underneath!
So we’re celebrating Wellington with those first four letters and a bunch of things that make us special.
If you love Wellington, how about wearing it?
And if you’re feeling WELL inspired, submit a design with your own WELL phrase or an alternative artwork to one of ours
If we like what we see, we’ll make it a Tee!